Being the most discussed part of every business, Business Models are actually the least understood part of the system. Starting a...

You have a brilliant idea, products in place to capture the target market. What next? An innovative idea is not enough to ensure a...

Unlike outside competition and customer choices, product pricing is one such factor, which the business has total control over. Yet, 18%...

India is often referred to as the Poster child for emerging economies and the Startup Revolution given its vast potential for startups....

Pivoting is often looked down upon in the Indian startup ecosystem as a sign of failure, which makes founders fear the step; when in...

It is not an easy journey for startups to find the right customer, value proposition, and positioning in the market. While the startup...